What’s the most important holiday for consumers in May? Hopefully, you didn’t forget Mother’s Day before you answered – because when it comes to spending, Mom is a big deal every year. In fact, it’s the second most expensive holiday next to Christmas. Research from the National Retail Federation’s Mother’s Day survey shows that the holiday is even more expensive for the average male.
Not only will two-thirds of us be buying for our own mothers; half of us are also buying for our wives. It’s not a surprise that the average guy is budgeting over $200 for the two most significant women in our lives.
If you are wondering what your peers are spending their dough on, here’s a look at the average guy’s budget.
Roughly 4 out of 5 of us are planning on getting a card for the moms in our lives. That makes the greeting card industry the most used for the mom celebrating male. It’s also one of the least expensive. Since most will be purchasing at least two cards, our average card budget is a mere $7.07.
Let’s be honest. A greeting card is better than nothing, but most of us expect that a card isn’t going to be enough. That’s why 3 out of 4 men are headed to the florist to make flowers the second most popular gift for mom. With an average budget of almost $22 total, flowers seem like a reasonable gift choice and a frugal one as well.
Out to Dinner
If the average guy’s budget was $30, this article wouldn’t be all that interesting. It’s the big purchases that really make the average budget so extreme. One of the more expensive items is taking mom out to dinner.
Slightly less than 2 in 3 guys plan on a night out with mom. However, the average budget for men headed out to the restaurant is $55, or nearly twice the card and the flowers put together. Perhaps, making a meal for mom would be a little gentler on the wallet?
Diamonds are a woman’s best friend, or so they say. Men definitely believe it. Slightly less than 1 in 2 guys are headed to the jewelers to spend an average budget of over $120. By far, jewelry is the gift that guarantees an inflated budget. If you are headed for precious stones or metals, I hope you’ve been planning. Last minute purchases are likely to cost you more than what would be paid by those who have been planning a purchase.
Mother’s day is important to us guys. It’s an opportunity to focus on the women most important in our lives. However, not all budgets are created equal. The most popular gifts are not always the best ideas where our wallets are concerned. Keep your eye on the receipts, because credit card surprises can easily defeat your Mother’s Day plans.